WiWa is a collective action platform for the mobile device.

Many of the problems facing our world today are the result of scale. Our individual decision to drive to work, or purchase a box of quinoa seems insignificant but when these decisions are duplicated across the world they can fuel climate change and destroy national economies.

WiWa is an attempt to turn this on its head. What if our little actions added up to good? What if they could be more directed? Our users propose small actions, things an individual can do that take ten minutes or less, that will positively effect the world. The community then votes for the actions they think will have the most important impact and each week we all do the top three.

It’s a simple, low impact, way to work with our fellow humans all across the world and begin to establish a responsible global culture to lead us into the future.

For more information or to join the test group go to WiWa.app

Lab’s Reasons

Wouldn’t it be amazing if the world could act as one? We thought it would be interesting to see if we could create a tool that would inspire little actions on a big scale.